The engine running smoothly
behind the scenes.
The best client experiences look effortless from the outside. Your clients never see the internal friction, the unclear ownership, the frantic Slack messages before a big renewal. They just feel looked after.
WHAT I BRING
Not just strategy.
The work behind it.
The companies with the strongest client relationships aren't usually the ones with the most polished processes. They're the ones where internal teams feel clear, connected, and supported enough to actually do their jobs.
I've spent 12 years working in and around commercial teams. Across esports, SaaS, global events, and tech. I know what good looks like. I also know what the inside of a team that's quietly struggling looks like, and I know the difference between a process problem and a people problem. Most of the time, it's both.
Client journey auditing.
Retention and onboarding design.
Cross-team alignment.
Roles, ownership and team structure.
Leadership coaching for new managers.
Playbooks and process documentation.
SOUND FAMILIAR?
You sell great things, but delivery doesn't always match the promise. Trust erodes quietly, long before the churn does.
Clients sign up, then slowly slip away. Retention degrades through missed touchpoints, unclear value, and the sense that nobody's owning the relationship.
Internal collaboration is messier than it should be. Sales, delivery, product, and client teams pulling in slightly different directions.
Client experience is reactive, not designed. Your team is responding to what clients ask for rather than anticipating what they need.
HOW WE WORK TOGETHER
Three ways to bring me into your team.
Every engagement starts with a conversation, because the right structure depends on where you are, what's on fire, and what your team actually needs. These packages are starting points, not a menu you have to order from.
THE COMMERCIAL CLARITY RESET
Audit · Strategy · Structure
A strategic deep-dive into the full client lifecycle. From first deal to long-term retention. I map where the friction is, identify what's creating it, and build a prioritised action roadmap your team can execute immediately.
WORKS BEST WHEN
Growth has outpaced your structure. Client experience feels inconsistent. Teams are unclear about ownership. You need direction before you need execution.
THE EMBEDDED CLIENT PARTNER
Embedded · Hands-On · Execution
Sometimes you don't need a report. You need someone inside the team. I step in as a fractional commercial partner. Managing key relationships, strengthening client operations, and bringing senior experience to the day-to-day without the full-time overhead.
WORKS BEST WHEN
There's a leadership or experience gap. You're scaling faster than you can hire. Key accounts need senior attention. You want execution, not just advice.
THE COMMERCIAL CULTURE & LEADERSHIP LIFT
Coaching · Leadership · Culture
Strong client experience is built by confident, supported people. I combine commercial consulting with coaching-led leadership support, helping new managers find their footing, client-facing teams communicate more effectively, and everyone perform without burning out.
WORKS BEST WHEN
High performers have stepped into management. Teams feel reactive or overwhelmed. You want stronger people as well as stronger processes.
Hands-on and fractional work starts from €500/day. Strategic advisory engagements are priced on request. The scope, risk, and level of work are different. Most engagements are structured as retainers or project collaborations.
CASE STUDIES
Three stories from
12 years of commercial work.
TEAM LEADERSHIP & COMMERCIAL STRUCTURE
Turning a scattered group into a team — from two cities, through a pandemic.
Freaks 4U Gaming · Esports & gaming · Head of Account Management → Director Commercial
When I joined Freaks 4U Gaming in February 2020, the account management team existed on paper but not in practice. People worked in silos, departments blamed each other, and two weeks after I arrived, the world went into lockdown. Over four years, the team grew from 11 to 17, consistently hit its targets, and became a function the rest of the business could rely on.
11→17
Team growth
4
Departments led
3yrs
Consecutive target achievements
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Freaks 4U Gaming was one of Europe's most prominent esports marketing agencies. But the account management team hadn't grown with the same intention. Split between Berlin and Cologne, everyone worked alone, speaking to each other only when they needed something. The friction with service departments was worse. Account management felt that delivery teams didn't care about client needs. Delivery teams felt account management never pushed back to clients. Both were partly right. The real problem was that nobody had defined who owned what.
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The first weeks were spent listening. Individually with every team member, then with the leads of every service department. What I found was a structural problem, not a people problem. I built detailed job profiles for every position, restructured client rotation and distribution, and introduced an Account Director role, creating internal working groups that paired junior members with senior ones for structured development. Later promoted to Director Commercial, leading four departments.
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"Her unique approach in developing and leading a team sets her apart — she is a strong communicator and a very fair leader. Her friendly, creative manner builds strong client relationships."
— Marco Niemann, Co-Founder & Managing Director, Bright Up Agency
ENTERPRISE CLIENT SUCCESS & PRODUCT DEVELOPMENT
Building something that didn’t exist yet – for a client who needed it now.
Billetto · SaaS / event tech · Customer Success Manager · Client: Danish Architecture Center
The Danish Architecture Centre became Billetto's first enterprise client with requirements that the platform had never handled before. No POS system. No tiered access. No door sales capability. We built it anyway, and the client became one of the company's strongest advocates.
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DAC needed a point-of-sale system handling simultaneous online and door sales, tiered access tickets, capacity management across ticket types, and the complexity of operating across two locations. The system needed to accept cash and card, print receipts, and handle refunds. Billetto had never built any of it.
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I learned to read APIs at a working level, to translate between what the client needed and what the development team could build. I mapped the full visitor journey with DAC before any code was written. The work became constant translation in both directions: client requirements into developer briefs, technical limitations into alternatives the client could live with. I was on-site during implementation, managing bugs in real time.
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"Mie is fantastically skilled at remaining solution-oriented and curious throughout the entire process. Even when faced with difficult and knotty challenges, Mie is exceptional. With a positive mindset, Mie always finds a way to reach the goal so that all parties are happy and satisfied."
— Susan Wedell-Wedellsborg, Danish Architecture Centre
INTERNATIONAL EVENTS & PARTNER EXPERIENCE
Where I learned what great partner experience costs to build.
The IRONMAN Group · Global endurance sports · Sponsor Manager
Four years of planning and executing IRONMAN events across Denmark, Bahrain, and Dubai with sponsors including Red Bull, BMW, Mercedes-Benz, Craft, and Erdinger. Appointed by the global IRONMAN team as the expert responsible for partner integration and all event branding at international events.
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This chapter gave me something no commercial training replicates: the lived understanding that partner loyalty, contract renewals, and market reputation all follow directly from whether the people involved felt genuinely looked after. The human side of the work and the business results aren't in competition. They're the same thing.
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"Mie is extremely dedicated and always goes all the way to deliver for the client."
— Thomas Veje Olsen, SVP & Managing Director EMEA, The IRONMAN Group
IS THIS RIGHT FOR YOU?
I work best with
companies that care.
I'm most effective in smaller and mid-sized teams, where the human connection stays intact, decisions don't get lost in layers of approval, and I actually get to know the people I'm working with. (Big enterprise consultancy, I am not.)
I'm not the right fit for companies that see their people as a resource to be optimised. The work I do is built on the belief that your best commercial results come from people who feel genuinely supported, and I need that belief to be shared.
Small to mid-sized companies (typically under 200 people), where decisions move and relationships are real.
Companies in a growth phase, scaling faster than their structure.
Teams that value people as much as process.
Leaders who are ready to look honestly at what's not working.
Industries where relationships drive revenue: SaaS, events, media, culture, sport, creative etc.